Welcome to QUAY Content Marketing agency – helping you stand out from the crowd with tailored content for your allied health or veterinary practice.

Content marketing helps you build visibility and awareness of your health practice by offering information that is credible and relevant for your clients and patients. A powerful content marketing strategy helps you reach your audience with the right message at the right time.

At QUAY Content Marketing agency, we work exclusively with businesses in the human and animal health sectors – so we know what content will resonate with your clients and patients. We work with you to create professional, tailored content to grow your practice, profile your expertise, expand your reach, and track your success along the way.

Want to kickstart your content marketing initiatives and see real results? We’re ready to help you.

Let’s get started


As a practitioner, you want to spend your time helping clients and patients live healthier lives, rather than worrying about developing and implementing a content marketing plan. That’s why we’re here. When you partner with us, we’ll help you effectively market your practice through targeted and proven content, leaving time for you to do what you do best.

The sectors we specialise in are:

Allied Health




Relevant, valuable content can not only educate your clients and patients, but also show them why you’re the best practice for them.

It can have a big impact on your business – especially your bottom line. Content marketing is more cost-effective than advertising, allowing you to reach your business objectives for significantly less outlay.

Here’s how we do it:


We work with you to develop your voice and understand your audience and their needs.


We develop tailored, expert content that has high impact, and ensures regular contact with your clients and patients between appointments.


We measure and evaluate success, providing proof points that motivate your team to commit to a content marketing plan that can help grow your practice.


Kickstart your content marketing with an effective and measurable content plan that profiles your practice and highlights your expertise. Depending on your needs, we can help get you get started with content, do the heavy lifting or take care of it all.

Content Marketing Strategy

A clear road map for your content marketing journey
Connect with your clients and patients and help build long-lasting relationships with a solid content marketing strategy. Position yourself as the authority through content that not only shows how you help clients and patients – but also helps you build trust and credibility.

What we do:

We learn all about your practice and business goals to build a strategy that suits your specific needs. It provides you with the plan of what content you need, what channel is best, how regularly it’s shared, distributed or uploaded and how engagement and results will be measured.

Content Schedule

We develop a content schedule for your practice that focuses on topics relevant to you and your current, potential and lapsed patients and clients. The content schedule profiles your practice and expertise and provides opportunity to promote special offers to the reader.


The blog content we write for your website ensures your practice is seen as an authority in the field and a reliable source of useful information. It can also help you appear higher in Google searches, allowing clients to find you more easily.

Regular blog content can:

  • Drive organic traffic to your site
  • Convert traffic into leads
  • Develop long-term relationships with current and potential clients and patients

Our professional writers develop informative and educational content for your blog to help build your credibility, engage your audiences and rank higher in Google searches. We then make your content go further, by repurposing it for your regular newsletter and social channels.


Email newsletters continue to be the most direct and cost-effective way to reach your clients and patients. They can provide a clear snapshot of topics and trends you want to profile, and deliver important information straight to your reader’s inbox.

Distributing your practice’s newsletter on a regular basis lets you:

  • Create unique and simplified content that’s easy and quick to read
  • Keeps your practice top of your client’s mind
  • Share practice updates and health tips
  • Give subscribers exclusive access to services so they feel valued.

We’ll help you come up with the right schedule for your email newsletters, write them and even distribute them for you if you choose.

Did you know?

  • 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
  • 50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
  • 59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)

Social Media

Meet your current and prospective patients and clients where they are.

By adapting blog content to platforms such as Facebook and Instagram, we ensure you maintain a strong, consistent voice to nurture leads and turn them into clients and patients when the time is right.

We can create your social posts, build a calendar to schedule them and even post and track their success if you choose.


Analysis and measurement of results is critical to ensure you can optimise and measure success.

Get your pricing guide now
  • "With a brief to connect with stakeholders in the hearing health sector about teleaudiology, QUAY developed a strategic and pragmatic digital communications program with clever creative elements. Execution of the program involved multiple parties, including creative agencies, which were managed adroitly. The team brought a winning combination of social media smarts and excellent project management skills to ensure our communications were on time, on message and fresh."

    Karen Barfoot, Non-Executive Director and Project Manager, Audiology Australia
  • “Meaningful engagement with optometrists is critical for us to develop relationships, share myopia news and profile our expertise. The QUAY team developed a branded eNewsletter for us back in 2019 and it is now an important communication channel for CooperVision. The eNewsletter open rates continue to rank above industry average and the content written by QUAY keeps our audience engaged issue on issue.”

    Shannon Morrow, Marketing Communications Manager, CooperVision
  • "Anyone in healthcare should speak to the QUAY team if they need help in raising awareness or want to build a profile for their business. A delight to work with, sophisticated insights, and absolute professionalism is what you can expect with QUAY."

    Bennett Shum, Co-Founder and Managing Director, Genepath Laboratories
  • "I have had the pleasure of working with QUAY founder, Cheryl Pettinau, for several years across three of Australia’s leading not-for-profit health organisations. There is a reason why I go back time and time again to Cheryl and the team at QUAY – and that’s because they deliver. Cheryl is professional, results-focused, creative and adaptive. She and her team think about the obstacles you face and works with your organisation to find a solution to address both the immediate and longer term."

    Leonie Walton, General Manager-Marketing & Fundraising, Macular Disease Foundation Australia


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Acknowledgement of Country

QUAY Content Marketing acknowledges Traditional Owners of Country through Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.