Services

CONTENT MARKETING SERVICES

Kickstart your content marketing with an effective and measurable content plan that profiles your practice and highlights your expertise. Depending on your needs, we can help get you get started with content, do the heavy lifting or take care of it all.

Content Marketing Strategy

A clear road map for your content marketing journey
Connect with your clients and patients and help build long-lasting relationships with a solid content marketing strategy. Position yourself as the authority through content that not only shows how you help clients and patients – but also helps you build trust and credibility.

What we do:

We learn all about your practice and business goals to build a strategy that suits your specific needs. It provides you with the plan of what content you need, what channel is best, how regularly it’s shared, distributed or uploaded and how engagement and results will be measured.

Content Schedule

We develop a content schedule for your practice that focuses on topics relevant to you and your current, potential and lapsed patients and clients. The content schedule profiles your practice and expertise and provides opportunity to promote special offers to the reader.

Blog

The blog content we write for your website ensures your practice is seen as an authority in the field and a reliable source of useful information. It can also help you appear higher in Google searches, allowing clients to find you more easily.

Regular blog content can:

  • Drive organic traffic to your site
  • Convert traffic into leads
  • Develop long-term relationships with current and potential clients and patients

Our professional writers develop informative and educational content for your blog to help build your credibility, engage your audiences and rank higher in Google searches. We then make your content go further, by repurposing it for your regular newsletter and social channels.

Newsletter

Email newsletters continue to be the most direct and cost-effective way to reach your clients and patients. They can provide a clear snapshot of topics and trends you want to profile, and deliver important information straight to your reader’s inbox.

Distributing your practice’s newsletter on a regular basis lets you:

  • Create unique and simplified content that’s easy and quick to read
  • Keeps your practice top of your client’s mind
  • Share practice updates and health tips
  • Give subscribers exclusive access to services so they feel valued.

We’ll help you come up with the right schedule for your email newsletters, write them and even distribute them for you if you choose.

Did you know?

  • 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
  • 50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
  • 59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)

Social Media

Meet your current and prospective patients and clients where they are.

By adapting blog content to platforms such as Facebook and Instagram, we ensure you maintain a strong, consistent voice to nurture leads and turn them into clients and patients when the time is right.

We can create your social posts, build a calendar to schedule them and even post and track their success if you choose.

Analysis

Analysis and measurement of results is critical to ensure you can optimise and measure success.

Get your pricing guide now